Can Big Oil Reinvent Itself? One Giant Will Soon Find Out

General, Energy - Bloomberg - Key Takeaway: *The ability to spend a further $2 billion a year on electricity could give Shell a powerful advantage against giants like Siemens AG in the car-charging business, or Alphabet Inc. in connected-home technologies. Yet history is also littered with companies that tried and failed to adapt to changing times -- Eastman Kodak Co., Blockbuster Entertainment Corp., the Dutch East India Company -- and Shell managers acknowledge the long odds they face.*

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